same-sex parents

Modern British Families

The Evolution of Modern British Families We all know how important family is as we…


Halloween crafting for the uncrafty

Growing up, I could barely contain my excitement about the month of October. I mean, first my birthday and soon after, Halloween. My two favourite days of the year. Halloween has always…

one billion lifecake

Thanks a billion!

Hurrah! We’ve just reached a billion photo views on Lifecake. It’s odd. None of us knows what a billion of anything feels like. Technically, it says how many times users have tapped…


‘Best Dressed’ Fancy Dress Competition

Nothing says autumn like a fancy dress competition! We’d love you to submit your photo or video of your little one in their best fancy dress garb either in the comments section…

Togetherness starts with an invite

Like life and most cake, Lifecake tastes better when it involves family and friends. We’ve got the stats to prove it, so it’s science! By inviting just one extra family member or…



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