Olivia Dickinson - Let Toys Be Toys
Olivia Dickinson - Let Toys Be Toys

Volunteer

Let Toys Be Toys was set up in 2012 by a group of parents concerned about gender stereotypes in marketing to children. Initially they targeted retailers of toys, and 14 retailers now no longer have 'girls' and 'boys' signs in their shops. In 2014 the campaign expanded to include books, and 11 publishers are now on board with the #letbooksbebooks pledge, no longer publishing books whose titles say they are only for boys or for girls. Since 2014, Let Toys Be Toys has also offered resources for schools and early years - lesson plans for teachers from Reception to Y9, advice and guidance for early years settings and primary schools on how to challenge gender stereotypes, as well as support for parents. Olivia has volunteered for the campaign since 2014, initially leading on the schools resources but gradually getting involved with social media, conferences and speaking publicly on behalf of the campaign. Her background is in digital media for kids, and she has one son.

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