“Roads? Where we’re going we don’t need roads.”

Maybe your family Delorean looks more like a hybrid SUV, but the good news is you don’t need one to go back in time, you can leave that to us!
Before I get too carried away with Back to the Future references, I wanted to talk about the ways we are trying to bring time travel to life for Lifecake parents and their families.

You may have got one of these recently? We wanted to demonstrate the incredible changes happening in your child’s world (and frankly, yours too) by simply showing 2 dated photos side by side in a way you might not have had the chance to see them before.

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The response from parents has been overwhelming. Then and now emails are a hit and you can expect them to get better and better from here. If you have any thoughts on how we can make them more interesting/relevant/beautiful  – you know what to do (email us at feedback@lifecake.com)

And if you didn’t enjoy it so much you can hit unsubscribe any time…. As Marty McFly would say “I guess you guys aren’t ready for that yet. But your kids are gonna love it.”

Bon voyage!

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