Many parents share highlights of their kids’ childhood. In our digital age, it’s easy. But two major milestones at Lifecake underscore how parents’ and families’ relationship with privacy is evolving. Our benchmark? 2 million users and a billion photo views.
IN AN AGE OF “SHARENTING”, 2 MILLION LIFECAKERS GO FAMILY-ONLY
A new child timeline is added to Lifecake every 30 seconds. It’s an indication that parents are increasingly wary about posting their kids’ photos and videos on the public internet. Some cite privacy concerns, others simply don’t want to become “that parent” who floods our social feeds.
There’s still some way to go. According to a 2016 study by Parent Zone, the average parent shares almost 1,500 images of their child on social media before their 5th birthday.
A BILLION PHOTO VIEWS. A CENTURY OF ATTENTION
Lifecake’s double milestone illuminates parents’ evolving online behaviour. We now count two million parents, grandparents and other family users. In another symbolic highlight, Lifecake recent passed a billion detailed photo views.
Each view earns about three seconds of attention, adding up to a century. That’s two million people pausing their lives and teleporting to past moments. Such emotional time travel helps parents reclaim and relive what would otherwise be lost. With Lifecake, you can do so safely and privately among family, close friends, and no one else.
If you’re already on board, high-fives. Glad to have you. If you haven’t set up an account yet, now is a good time. The momentum is growing. Let’s claw back some control, shall we?